Introducing The Team

Where wine meets marketing

With over 20 years of experience representing international food and wine boards, the founders of Wine Vision have developed a deep expertise in both the strategic and operational execution of marketing campaigns.

In total, more than 100 B2B/B2C events have been successfully delivered in partnership with an extensive and unique network of key figures across Sweden's wine industry.

Creative skills include art direction, copywriting and performance marketing. Many recent campaigns have focused on paid and organic social media. However, our team also has considerable experience of more traditional marketing channels, like print, radio and out of home advertising

This is Wine Vision

Patrick Leysen
CEO/Marketing manager

Patrick began his career as an agricultural attaché at the French Embassy in Stockholm after studying economics and international trade. He then served as Marketing Manager at Sopexa (Hopscotch), building strong expertise in both strategic and operational marketing.

Experienced in working with community funds, he excels in engagement and promotion. Today, as CEO and Marketing Manager of Wine Vision, Patrick has successfully orchestrated over 100 B2B and B2C events, boosting the visibility and impact of wine regions and brands in the Swedish market.

Philippe Minnebo
Marketing expert/Designer

Philippe began his marketing career as a graphic designer. Today he combines his creative background with strategic side developed after completing his Bachelor's degree of Economics with a marketing orientation.

He has extensive expertise in marketing within the food and wine sectors. Wine marketing experience includes graphic design work for wine boards representing Alsace, Rhone, Oregon, Washington and Chianti. In addition, he has also worked in the capacity of an advertising consultant for Swedish importers Domaine, Philipson & Söderberg and Torres.

Most recently, Philippe has been active as a performance marketing specialist within the travel industry, producing multiple successful paid social media/native campaigns – concepts highly applicable to the wine industry.