Introducing The Team

Where wine meets marketing

With over 20 years of experience representing international food and wine boards, the founders of Wine Vision have developed a deep expertise in both the strategic and operational execution of marketing campaigns.

In total, more than 100 B2B/B2C events have been successfully delivered in partnership with an extensive and unique network of key figures across Sweden's wine industry.

Creative skills include art direction, copywriting and performance marketing. Many recent campaigns have focused on paid and organic social media. However, our team also has considerable experience of more traditional marketing channels, like print, radio and out of home advertising

This is Wine Vision

Patrick Leysen
CEO/Marketing manager

Patrick began his career as an agricultural attaché at the French Embassy in Stockholm after studying economics and international trade. He then served as Marketing Manager at Sopexa (Hopscotch), building strong expertise in both strategic and operational marketing.

Experienced in working with community funds, he excels in engagement and promotion. Today, as CEO and Marketing Manager of Wine Vision, Patrick has successfully orchestrated over 100 B2B and B2C events, boosting the visibility and impact of wine regions and brands in the Swedish market.

Team Associates

Sweden

Lena Särnholm
Sommelier WSET3/Journalist

Event Coordinator, content creator for social media and our newsletter. Lena is also a freelance journalist.

Rachelle Colldahl
Key account advisor

Brings over 20 years of experience in the global wine industry, She specializes in sales, marketing, brand development

Michel Jamais
Advisor/Sommelier

One of Sweden’s most influential wine influencers, educators and personalities.

Norway

Liora Levi
Educator/Journalist

Crowned as the best sommelier in the Nordic countries 2012.

Strategic Partners

Restaurangakademien

Sweden’s no. 1
sommelier/culinary academy

  • Enhancing educational 
depth through exclusive masterclasses

  • Access to renowned 
lecturers and their premises
for medium sized events.

  • Collaboration on 
strategic initiatives

Vinsider

Sweden’s leading media platform

  • An ideal partner for promoting events

  • Ensures maximum visibility with tailored content before and after each event, reaching a highly engaged audience.

  • Special event package deals, Editorial content, Newsletters and more

  • 500 000+ monthly readers

  • 55 000 newsletter subscribers