Introducing The Team
Where wine meets marketing
With over 20 years of experience representing international food and wine boards, the founders of Wine Vision have developed a deep expertise in both the strategic and operational execution of marketing campaigns.
In total, more than 100 B2B/B2C events have been successfully delivered in partnership with an extensive and unique network of key figures across Sweden's wine industry.
Creative skills include art direction, copywriting and performance marketing. Many recent campaigns have focused on paid and organic social media. However, our team also has considerable experience of more traditional marketing channels, like print, radio and out of home advertising
This is Wine Vision
Patrick Leysen
CEO/Marketing manager
Patrick began his career as an agricultural attaché at the French Embassy in Stockholm after studying economics and international trade. He then served as Marketing Manager at Sopexa (Hopscotch), building strong expertise in both strategic and operational marketing.
Experienced in working with community funds, he excels in engagement and promotion. Today, as CEO and Marketing Manager of Wine Vision, Patrick has successfully orchestrated over 100 B2B and B2C events, boosting the visibility and impact of wine regions and brands in the Swedish market.
Team Associates
Sweden
Lena Särnholm
Sommelier WSET3/Journalist
Event Coordinator, content creator for social media and our newsletter. Lena is also a freelance journalist.
Rachelle Colldahl
Key account advisor
Brings over 20 years of experience in the global wine industry, She specializes in sales, marketing, brand development
Michel Jamais
Advisor/Sommelier
One of Sweden’s most influential wine influencers, educators and personalities.
Norway
Liora Levi
Educator/Journalist
Crowned as the best sommelier in the Nordic countries 2012.
Strategic Partners
Restaurangakademien
Sweden’s no. 1
sommelier/culinary academy
Enhancing educational depth through exclusive masterclasses
Access to renowned lecturers and their premises for medium sized events.
Collaboration on strategic initiatives
Vinsider
Sweden’s leading media platform
An ideal partner for promoting events
Ensures maximum visibility with tailored content before and after each event, reaching a highly engaged audience.
Special event package deals, Editorial content, Newsletters and more
500 000+ monthly readers
55 000 newsletter subscribers